The Swedish retail chain H&M has a little surprise in store for us men in September. The massive retailers plan to update their racks with more fashion forward items for men. With the change in fashion and with men becoming more fashion conscious the retail chain feel its perfect time to introduce fashion forward men’s garments.
“Men have become more into fashion and more daring when it comes to details and silhouettes which is great to see.” says Ann-Sofie Johansson, H&M’s head of design.
The planned capsule collection includes Jumpsuits, fur coats for men, and flamboyant suits that are styles we saw on the runway in the past seasons. This change is expected to hit most of H&M stores in the fall with the same standard price points that H&M is devoted to giving their customers.
Read more on H&M’s updated move here
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