Back in February Eva Mendes was named as the face of Calvin Klein's Seductive Comfort Underwear and the Secret Obsession scent.These pictures have are part of that campaign which will include TV and print. The ads are expected to appear in September fashion, beauty and lifestyle magazines such as Vogue, Elle, Vanity Fair, In Style, People, Latina, O, The Oprah Magazine and Interview, and then the campaign will be expanded internationally in October to five countries. Italy, Spain, China, South Korea and the UK.
A spokesperson for Calvin Klein said: "Eva exudes an effortless and unpretentious sensuality, which is perfectly in line with the Calvin Klein brand DNA".
I expected this campaign to be hot, and Eva does not disappoint.
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