.jpg)
Tarsha @ TFSALL OVER TOWN: Alexander Wang has proven he’s a street-chic kind of guy. Now, the CFDA Award winner will be taking that vision to the streets — literally. On Monday, he will launch his first ad campaign with promotional posters, photographed by Dan Jackson and featuring model Hannah Holman, plastered all over downtown Manhattan. The agenda? To celebrate Wang’s spring T collection, which hits his e-commerce site that day.
“The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.”
The designer hired National Promotions & Advertising, the agency responsible for those ubiquitous Apple iPod posters, to blanket the intersections of Third Avenue and 12th Street and Grand and Crosby, as well as random hot spots throughout the East Village and Lower East Side. The ads will be replenished once a week for four weeks. As for whether the campaign will break in other cities, Wang said,
“if it becomes something people really respond to, but right now New York City is where it’s at. This is our home.”
 |
| Fall 2008 |
NEW YORK —Alexander Wang was chosen as the fifth CFDA/Vogue Fashion Fund recipient.
At Monday night’s CFDA/Vogue Fashion Fund dinner gala, Wang took home the top honors, pocketing $200,000 and a year’s worth of mentoring. Lisa Mayock and Sophie Buhai of Vena Cava and Albertus Q. Swanepoel of Albertus Quartus were this year’s runners-up, and will each receive $50,000 and a business mentor.
The winners beat out finalists Richard Chai, Jason Wu, Irene Neuwirth, Alejandro Ingelmo, Juan Carlos Obando, Obedient Sons & Daughters, and Organic.
In addition to the finalists, the dinner fêted the Fashion Fund’s fifth anniversary. The event took place at Skylight Studios here, with John Galliano as the night’s keynote speaker.
This year’s selection committee consisted of CFDA president Diane von Furstenberg, CFDA executive director Steven Kolb and associate director Lisa Smilor, Vogue’s Anna Wintour and Sally Singer, Theory’s Andrew Rosen, Coach’s Reed Krakoff, Jeffrey Kalinsky of Jeffrey New York and Nordstrom, Gap’s Patrick Robinson and Barneys New York’s Julie Gilhart.
Founded by the Council of Fashion Designers of America and Vogue, the fund is seen as an accelerator of fashion careers. Previous winners were Rogan in 2007, Doo-Ri in 2006, Trovata in 2005 and Proenza Schouler in 2004. Past runners-up were 3.1 Phillip Lim, Philip Crangi Jewelry, Rodarte, Thakoon, Derek Lam, Thom Browne, Cloak and Habitual.
(Source WWD)
U.S. designer Alexander Wang has been steadily growing a loyal band of followers since launching his debut collection four years ago from his apartment in New York. Since the this rising star has moved studios twice - each time getting larger - received two CFDA awards and is now set to add shoes and a diffusion line to his label.
