A spaceship-like pavilion crammed with original artwork will land in New York's Central Park this fall. It's the latest stop in a worldwide advertising blitz by Chanel to pay homage to its iconic quilted handbag.
Renowned London architect Zaha Hadid was commissioned to create the 7,500-square-foot structure made of lightweight panels and fitted like a jigsaw puzzle.
Organizers say the pavilion is like a handbag, "a completely portable and functional container."
It will house works by 15 contemporary artists who were asked to use the classic handbag - first designed in 1955 - as a "jumping off point" for their self-expression.
The exhibition, entitled Mobile Art, was conceived by fashion designer Karl Lagerfeld. It will run from Oct. 20 to Nov. 9.
On the Net: http://www.chanel-mobileart.com/
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