DIRTY.
Celebrate Valentine’s Day with DIRTY., a lifestyle capsule collection from the new waris loves you. line, exclusively for yoox.com, online starting this February 2011.
Featuring mugs, totes, beach towels, panties, and boxer shorts in clean, easy silhouettes, as well as silver pendants and earrings, each piece in the DIRTY. collection is part social message, part risqué with coyly printed phrases such as “YES” “MORE” and “NOW.
Running the gamut from home goods to lingerie, the DIRTY. collection is a celebration of the fun-loving spirit that Waris Ahluwalia is known for, both as a personality and as a brand. Playful, cheeky and worldly, just like Waris himself, DIRTY is the perfect way to spread the love and make a statement. “This collection is for the wild (and ironic) at heart,” says Waris. The DIRTY. collection is the first from the new waris loves you. line, which will continue to feature collaborations and other special projects.
And, adding to the frisky fun, the DIRTY. collection for yoox.com will be an interactive, virtual-playground that spreads the love with photos and a special quiz. Visitors will be invited to upload their own photos showcasing how they live “DIRTY.” in the collection.
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