Vogue Italia and thecorner.com presented an innovative project of scouting, The Vogue Talents Corner. An exciting installation displaying the collections of fourteen brilliant and promising young designers which have been selected worldwide by Vogue Italia, Vogue US, Vogue China, Vogue Paris and Vogue UK.
An installation that will provide an opportunity for interactive shopping, clothing and accessories from the Spring/Summer 2011 collections are available in a dedicated area on thecorner.com, also accessible in real time directly from the event.
The selected designers are: Akong London (designed by Nicole Akong), Burak Uyan, Caterina Gatta, Coliac (designed by Martina Grasselli), Covherlab (designed by Marco Grisolia), Georgia Turri, Glynneth B, Jen Kao, J.W. Anderson, Maria Francesca Pepe, Nuit N°12 (designed by Ludivine Machinet & Frédéric Baldo), Sara Battaglia, Uma Wang and Zou You. Nine women, four men and a duo, coming from Brazil, the United States, France, Germany, England, China and Italy.
“The Vogue Talents Corner” presents the collections of apparel and accessories – footwear, jewelry, bags – for the Fall/Winter 2011-12 season, along with a selection from the Spring/Summer 2011 collection, which visitors can purchase on site; a sort of “live” e-commerce that enables one to shop online at thecorner.com for the items on display, thanks to interactive touchscreens installed throughout the exhibit.
More Looks and Event Photos =>
Images of the designers looks:
Starting on 23 February, it will be possible to log on to thecorner.com, in an area dedicated to the project, and acquire the collections of the featured designers in more than 50 countries.
The creative concept of the exhibition is based on the idea of a “colored thread” that winds through the rooms of the palazzo.
The event is sponsored by Swatch, which presents the new line of bracelets and watches, “Lady Collection”, specially for the occasion. Each of the new talents is paired with a color inspired by the new collection. Swatch thus confirms its partnership with Vogue Italia during Fashion Week for the second year in a row.
“The Vogue Talents Corner” is supported by Altaroma, always on the front line along with Vogue Italia in the promotion of new talents with the competition “Who Is On Next?”, this year in its seventh edition. It will also be supported by Mercedes-Benz Italia, which will also sponsor “Who Is On Next?” starting in July, thus underscoring its international commitment to the world of fashion through the promotion of emerging talents.
Images of the event :
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