The Simon Spurr Autumn/Winter 2011 Collection

Five years after introducing his eponymous luxury menswear label, New York-based designer Simon Spurr will reveal a darker side to his personality with his Autumn/Winter 2011 collection, which will be shown at noon on February 13 at Exit Art during New York Fashion Week.

This will mark the 3rd season of the SIMON SPURR luxury main line since separating from the SPURR label, a re-positioned and widely distributed collection that’s centered on premium denim and modern sportswear.

While the SIMON SPURR range will continue to reflect Simon’s clean and contemporary aesthetic, the new Autumn/Winter 2011 collection is more conceptual – custom-made fabrics and materials are juxtaposed against one another to create movement – and sets a more serious tone in a darker color palette.

“I think the majority of people know the collection for its tailoring, clean lines, luxurious fabrics and sophisticated look,” Spurr said. “And whilst this runs through the collection, the reduction of the color palette allows the viewer’s eye to focus more towards the fit, texture and proportion of the product.”

By restricting color and primarily using black, white and grey, the collection also achieves a definitive, more dramatic point of view. Oversized, hooded cashmere knits are paired with formal suiting, while graduated stripes in custom-made suits are contrasted with coated fabrics, laser-cut plonge leather and outerwear, including a black wool and cashmere top coat with leather sleeves and a fawn-colored shearling trench coat.

“There is still a reality to how these clothes can be worn – this is a signature consideration to the brand – but I have just pushed the boundaries of sartorialism slightly,” Spurr said.

With the exception of the denim, SIMON SPURR is produced exclusively in Italy. SIMON SPURR is currently available at top retailers worldwide, including Bergdorf Goodman, Saks Fifth Avenue, Luisa Via Roma, MR PORTER and Confederacy.

To view the collection or for more information, please visit: www.spurr.tv