Smile: Simon Spurr

Five years after introducing his eponymous luxury menswear label, New York-based designer Simon Spurr will reveal a darker side to his personality with his Autumn/Winter 2011 collection, which will be shown at noon on February 13 at Exit Art during New York Fashion Week.

This will mark the 3rd season of the SIMON SPURR luxury main line since separating from the SPURR label, a re-positioned and widely distributed collection that’s centered on premium denim and modern sportswear.

While the SIMON SPURR range will continue to reflect Simon’s clean and contemporary aesthetic, the new Autumn/Winter 2011 collection is more conceptual – custom-made fabrics and materials are juxtaposed against one another to create movement – and sets a more serious tone in a darker color palette.

“I think the majority of people know the collection for its tailoring, clean lines, luxurious fabrics and sophisticated look,” Spurr said. “And whilst this runs through the collection, the reduction of the color palette allows the viewer’s eye to focus more towards the fit, texture and proportion of the product.”

By restricting color and primarily using black, white and grey, the collection also achieves a definitive, more dramatic point of view. Oversized, hooded cashmere knits are paired with formal suiting, while graduated stripes in custom-made suits are contrasted with coated fabrics, laser-cut plonge leather and outerwear, including a black wool and cashmere top coat with leather sleeves and a fawn-colored shearling trench coat.

“There is still a reality to how these clothes can be worn – this is a signature consideration to the brand – but I have just pushed the boundaries of sartorialism slightly,” Spurr said.

With the exception of the denim, SIMON SPURR is produced exclusively in Italy. SIMON SPURR is currently available at top retailers worldwide, including Bergdorf Goodman, Saks Fifth Avenue, Luisa Via Roma, MR PORTER and Confederacy.

To view the collection or for more information, please visit: www.spurr.tv

Simon Spurr | Brad Goreski - Ed Westwick - Simon Spurr - Andrew Rannells.

Brad Goreski - Ed Westwick - Simon Spurr - Andrew Rannells

Ed Westwick and Simon Spurr

Robert Verdi - Tinsley Mortimer

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Simon Spurr

Designer Simon Spurr launched his eponymous Spring/Summer 2011 menswear collection SIMON SPURR on the runway of Exit Art during New York Fashion Week on September 12, 2010 at 11AM.

The SIMON SPURR Spring 2011 range references British dress codes from the manicured style of Savile Row to the dress regalia of the British cavalry. Transitioning through an eclectic color palate of tan, raspberry, grey and black, the collection depicts the journey of a modern traveler. Custom made suiting fabrics with engineered stripes are contrasted with dark, military-style washed leather jackets and fly weight nylon parkas.

TO VIEW THE SIMON SPURR Runway Video: http://www.spurr.tv/simonspurr/videos

1(above). Brad Goreski (stylist, The Rachel Zoe Project), Xavier Samuel (actor, Twilight: Eclipse), Simon Spurr, Reeve Carney (actor/singer, Spider-man on Broadway)
2(above). Matt Bomer (actor, White Collar) – SIMON SPURR grey linen plaid suit with white poplin cricket collar shirt
3(Below). Matt Bomer , Brad Goreski – SIMON SPURR double breasted jacket, white poplin shirt and selvedge rigid jeans
4(Below). Xavier Samuel – SPURR black leather track jacket, v-neck t-shirt and black pipe jeans, Reeve Carney (actor/singer, Spider-man on Broadway) – SIMON SPURR grey piped flannel tuxedo jacket and black selvedge jeans

Other Attendees;Anna Wintour, Robert Verdi & David Garrett

View other Attendees via Getty Images: http://www.gettyimages.com/Search/Search.aspx?contractUrl=2&language=en-US&family=editorial&assetType=image&p=simon%20spurr

The collection is stylishly punctuated with a new assortment of accessories including 60's inspired sunglasses, straw hats and hand-made umbrellas.

Simon Spurr introduces a men’s sunglasses collection called SIMON SPURR BY SELIMA for the Spring/Summer 2011 season along with a small range of private label hats with Selima. These debuted at the show and will be available at select retail outlets across the country.

SIMON SPURR is currently available at top retailers worldwide such as Bergdorf Goodman, Saks Fifth Avenue, Jeffrey NY, The Webster and more.

To view the collection, please visit the updated website: www.spurr.tv

Selected Outfits from Collection