Luella has hit the (virtual) rails at Urban Outfitters

As we mentioned a couple of weeks ago, Urban Outfitters have secured a license to stock the Autumn / Winter '08 collection from Luella. There's been a bit of confusion in the blogosphere as to whether or not this is an affordable diffusion collection along the lines of Cavalli for H&M and the like...it's not, it's the real deal. This is 'Proper' Luella, just in a slightly less intimidating atmosphere to usual stockists.
The good news is the collection has now gone live online, with a small range starting at £79. The checked shawl / scarf is my pick even if it is a slightly extortionate £95.