Avon

We mentioned earlier this month that Bond girl Gemma Arterton was forced to pass on a campaign with Rimmel because of contractual commitments with Avon. Well now we can reveal exactly what those commitments are...

The stunning actress is fronting the newest fragrance campaign from Avon - Bond Girl 007 - a partnership with James Bond entertainment, and what is said to be the biggest global fragrance launch of the year.

Due to launch in October to coincide with the release of the latest Bond blockbuster, Quantum of Solace, Arterton will appear in print and television advertising, as well as on the cover of Avon's brochure. Samples will also be available a select movie theatres worldwide to promote the perfume.

"I am proud to be a part of the Bond girl legacy and Avon's Bond Girl 007 fragrance embodies the qualities of what a Bond girl represents - it's sexy, empowering and iconic," said Arterton.

With Reese Witherspoon in their Tv ads & Patrick Dempsey fronting their newest men's fragrance, I'd say that it's shaping up to be a pretty good year for Avon.