First Look: Lifetime's 'Coco Chanel' starring Shirley MacLaine - the trailer

Although it is unlikely to appear on our screens anytime soon, and despite receiving some pitiful reviews, I was still rather intrigued to see Shirley Maclaine play Coco Chanel in the Lifetime biopic creatively named, Coco Chanel. Now after seeing the 30-second trailer for the made-for-television movie, I can safely say - why did I bother?

Oh well... here's to the Audrey Tautou version(below), which will be overseen by Karl Lagerfeld and begins filming on the 15th September, for a 2009 release.

Upcoming biopic Coco avant Chanel (Coco Before Chanel). It is not the ad campaign in which the French actress will soon front for Chanel's iconic No.5 fragrance. Directed by Anne Fontaine, Tautou plays a the young designer from her obscure childhood to her rise to the top.

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Audrey Tautou Channels Chanel

Audrey Tautou, the French gamine, is best known as Tom Hanks side-kick in The Da Vinci Code or for roaming the streets of Montmartre in Jean-Pierre Jeunet’s film Amélie. While Amélie was a whimsical portrayal of modern Paris life, Tautou’s new role will depict a far different portrait of Paris. Tautou will be making a turn as the infamous Gabrielle “Coco” Chanel in a new biopic of the fashion icon’s life and love affairs before she became a designer- Coco avant Chanel.


French director Anne Fontaine told Le Film Francais movie journal about the project: ''I wanted to follow the interior path of this young woman who was poor, without education, but who had an uncommon personality that was ahead of her time.” The film is scheduled to be released in 2009

Fittingly, Chanel has confirmed that Tautou has been appointed their new brand ambassador. She is slated to be the new face of Chanel No. 5 perfume; replacing Nicole Kidman and teaming up again with Amélie director Jeunet to create a new short film/ advertisement due out early next year.

In her first appearance after the announcement of her new gig, Tautou attended the Metropolitan Museum of Art Costume Institute gala dressed in Chanel Haute Couture. I imagine that we will be seeing her at events in little else for some time, and must admit that I am quite jealous!

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