WE LOVE JAPAN
Yoox.com has united 8 international fashion brands together to show solidarity for Japan: Ann Demeulemeester, Antonio Marras, Dsquared2, Kitsuné, Maison Martin Margiela, Marni Moschino and Y-3have each created unique one-off designs for a special T-shirt collection that will be sold exclusively on yoox.com. All proceeds from the sale of the shirts will go to the International Federation of Red Cross and Red Crescent Societies (IFRC) for the earthquake and tsunami relief efforts in Japan.
Revolving around the motif “We Love Japan”, each brand’s interpretation is quirky and unique in its own way, while sending the message of unity towards Japan in this time of adversity.
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian network and is currently working to provide support to the Japanese population in a moment of environmental and social distress.
The “We Love Japan” T-shirts are part of the YOOX4Love series in which the far-reaching potential of the Internet is utilized to promote creative initiatives supporting international non-profit organizations.
The 8 special edition tees will be available exclusively on yoox.com at the beginning of April.
For the online publication:
YOOX.COM HOMEPAGE
"WE LOVE JAPAN" AREA
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